As a PR lady with experience in marketing & advertising, I analyze ads on a regular basis; in my free time watching TV and movies, listening to the radio, etc. So I wanted to share one of my latest favorites.
One of my favorite brands, Coach, is launching its latest campaign with Lady Gaga's french bulldog, Miss Asia Kinney. Asia elegantly models the Edie and the Rucksack bags from the Fall 2015 star collection. This campaign has it all: adorable dogs, beautiful accessories, an engaging social component and philanthropy.
The campaign celebrates the dogs in our lives and captures the pups’ unique personalities. Additional pups staring in the campaign will be revealed shortly, and Coach has made a donation to Chicago French Bulldog Rescue on behalf of Miss Asia Kinney.
Lady Gaga commented: “I am so proud of Miss Asia! She's a natural in front of the camera, and we're both so excited that the iconic Steven Meisel shot her for Coach's pup campaign! I really love getting to watch my best friend be a star.”
Stuart Vevers, Creative Director at Coach also noted, “'I’ve never had so much fun on a shoot. We wanted to create playful images that make you smile. That’s a spirit that’s uniquely at the heart of Coach."
You can see these pretty images in print, online and outdoor come July.